Estee Lauder
ProLift
A holistic campaign to promote their new product, ProLift and to strengthen Estee Lauder’s positioning as a Serum Expert.
INSIGHT
Japan is one of the most popular destinations in Asia for travel and trends, Japan is seen as the forefront of culture and the cutting edge for fashion, beauty and technology
it becomes trendy to follow Japanese beauty trends; if a Japanese woman does it, then it must be good, especially on Asian skin like mine.
This trend manifests itself in the form of shopping sprees for Japan-exclusive products as a must when travelling to Japan. It’s not about buying products from Japan; it’s about buying products that Japanese women love.
MESSAGE
JAPAN LOVES CHIN UP
Pro-Lift helps you keep your chin up, in terms of lasting skin firmness and confidence! No wonder it’s such a big hit in Japan. We’ll emphasize the big hit in Japan message as well as the chin up idea.